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Marketing

Automotive

Volkswagen of America to rebrand as 'Voltswagen' in green marketing push

All electric vehicles sold in the US roads will be brandished with Voltswagen name, company confirms

clock 31 March 2021 • 3 min read

Marketing

Climate-safe sex? Durex owner Reckitt signs up as 'hygiene partner' for COP26

Consumer goods firm signs on as latest sponsor for Glasgow climate summit as it teams up with WWF and commits to producing Fair Trade condoms

clock 30 March 2021 • 3 min read

Management

Greener TV: ITV and Sky announce raft of climate initiatives

The British broadcasters, who are both committed to reach net zero by 2030, have announced ambitious new climate initiatives in the past week

clock 30 March 2021 • 3 min read

Biodiversity

Carlsberg toasts seagrass restoration partnership with WWF

Drinks giant to donate 50p from every special edition Carlsberg pack to support the restoration of the 'underwater Amazon'

clock 25 March 2021 • 2 min read

Politics

Avoiding a climate culture war: How can the UK maintain broad support for net zero action?

Difficult policy questions lie ahead that could sow seeds of division – but could a 'patriotic sense of national mission' help smooth the path to net zero emissions?

clock 22 March 2021 • 11 min read

Marketing

'Floating on a sea of high carbon sponsorship': Sports bodies urged to cut ties with polluting sectors

Study warns major polluters are the ‘new tobacco’ in sports sponsorship, counting 250 deals between high-carbon industries and industry

clock 22 March 2021 • 4 min read

Technology

Hitachi joins COP26 Principal Partner roster

Tech giant becomes latest high profile firm to be unveiled as a formal partner of COP26

clock 10 March 2021 • 3 min read

Work

Ad Net Zero climate initiative unveils supporters and working groups

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

clock 25 February 2021 • 2 min read

Marketing

No smiley face for climate campaigners after wind turbine emoji bid is refused

Climate campaigners have expressed disappointment after the organisation responsible for emojis refused a request to add a wind turbine icon to its lexicon of symbols

clock 17 February 2021 • 3 min read

Marketing

Online supermarket Ocado launches dedicated 'aisle' for B-Corp brands

Ocado's decision to spotlight sustainable brands comes as B-Corp firm The Cheeky Panda announces it raised £1.2m of equity in one week on the Seedrs platform

clock 16 February 2021 • 3 min read
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