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Marketing

Marketing

Online supermarket Ocado launches dedicated 'aisle' for B-Corp brands

Ocado's decision to spotlight sustainable brands comes as B-Corp firm The Cheeky Panda announces it raised £1.2m of equity in one week on the Seedrs platform

clock 16 February 2021 • 3 min read

Supply chain

Study: Majority of European consumers mistrustful of food sector sustainability claims

Study suggests food producers need to match supply with demand after findings reveal Europeans want environmentally responsible products, but don’t trust that food companies sustainability claims

clock 27 January 2021 • 3 min read

Marketing

'Badvertising': New report argues promotion of unsustainable products should be 'reined in'

New study released to coincide with Black Friday concludes that efforts to tackle the climate crisis would be strengthened by major reforms to the advertising industry

clock 27 November 2020 • 2 min read

Marketing

Rise Up: Toast Ale unveils new range of beers in campaign to transform food system

Green brewer brings together leading B Corp food brands to launch new campaign to raise awareness of sector's huge environmental impacts

clock 26 November 2020 • 2 min read

Marketing

Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

clock 25 November 2020 • 10 min read

Marketing

Clean Creatives: PR and advertising agencies under pressure to cut ties with fossil fuels

New campaign backed by Bill McKibben argues it is 'time for PR and ad agencies to come clean' over work for fossil fuel clients

clock 23 November 2020 • 4 min read

Management

Is 'net-zero' greenwash?

Joel Makower asks if the fast-expanding net zero movement risks being undermined by a lack of clarity over what constitutes an effective net zero strategy

clock 20 November 2020 • 4 min read

Marketing

Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030

Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain

clock 18 November 2020 • 3 min read

Marketing

It's an ad for action: Our plan for a net zero transformation in advertising

Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry

clock 18 November 2020 • 6 min read

Policy

Zoom in on Net Zero - with environment correspondent Geoffrey Lean

VIDEO: World's longest-serving environmental journalist and BusinessGreen Lifetime Achievement winner discusses his decades-long career with James Murray

clock 16 November 2020 • 1 min read
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