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Marketing

'Misleading': Watchdog raps Aira and EDF over heat pump adverts

Marketing

'Misleading': Watchdog raps Aira and EDF over heat pump adverts

ASA upholds complaints against Aira and EDF Energy, claiming pair failed to include government grant eligibility details in online heat pump adverts

clock 06 August 2025 • 6 min read
'Motherfucking wind farms': Samuel L. Jackson hails biodiversity benefits of offshore wind in new Vattenfall campaign

Wind

'Motherfucking wind farms': Samuel L. Jackson hails biodiversity benefits of offshore wind in new Vattenfall campaign

Hollywood star teams up with Swedish energy firm to promote climate and biodiversity benefits of offshore wind farms

clock 31 July 2025 • 4 min read
Octopus Energy slams 'breathtaking hypocrisy' after heat pump advert ban

Energy

Octopus Energy slams 'breathtaking hypocrisy' after heat pump advert ban

UK's largest energy supplier calls for 'robust action' after advertising watchdog upholds complaints that one of its online adverts last year made misleading claims about the cost of its heat pumps

clock 30 July 2025 • 5 min read
Study: UK governance 'creaking' under complexities of net zero drive

Legislation

Study: UK governance 'creaking' under complexities of net zero drive

British Academy urges government to boost community engagement on climate action and empower local leaders to deliver net zero policy

clock 30 July 2025 • 6 min read
Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

As cultivated meat edges closer to commercial reality two new reports examine how to best attract new consumers to sustainable alternatives to chicken, beef, pork and lamb

clock 30 July 2025 • 7 min read
Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'

Skills

Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'

Triodos Bank UK's director of marketing and communications discusses her journey from feeling her background wasn't 'green' enough to working at the forefront of sustainable finance

clock 29 July 2025 • 7 min read
'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

Waste

'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

Nicholas Bergantin, co-chief creative officer at Sao Paolo-based creative agency Africa, explains how Tom Hanks' famous volleyball came to front an ocean-waste awareness campaign

clock 23 July 2025 • 9 min read
How can green businesses deliver an effective community engagement strategy?

Incentives

How can green businesses deliver an effective community engagement strategy?

Experts from Equans UK & Ireland, Jewson, and B-Lab discuss how to respond to the growing pressure for companies to deliver societal benefits beyond their operations in BusinessGreen's latest webinar

clock 23 July 2025 • 12 min read
Game, set and match: Why sport must serve sustainability

Risk

Game, set and match: Why sport must serve sustainability

The climate crisis is rewriting some of the rules of sport - but through foresight and collaboration, sport can also help write the next chapter in climate protection, writes EY's Dr Matthew Bell

clock 22 July 2025 • 5 min read
'UK first': Edinburgh International Festival achieves BSI Net Zero Pathway verification

Waste

'UK first': Edinburgh International Festival achieves BSI Net Zero Pathway verification

World famous festival becomes first arts organisation in the UK to be certified to BSI net zero standards

clock 18 July 2025 • 2 min read
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