Marketing
Sustainable consumption: Get ready for the next frontier in the race to zero
Targeting individual consumer behaviours, or making greener brands aspirational, can create compelling campaigns that drive revenue and trigger sustainable behaviour change, writes Dentsu International's Anna Lungley
Report: UK requires 'substantial and sustainable' behaviour change to hit net zero
The public-private Energy Research Partnership warns all new decarbonisation incentives must include 'behaviour change enabling plans' for both corporates and the public
Chelsea tractors: Are car advertisers pushing city dwellers to buy carbon intensive SUVs?
Fresh analysis suggests 'Chelsea tractor' stereotype holds true with gas-guzzling SUV sales largely concentrated in UK towns and cities
Volkswagen mocked as automaker sows confusion with April Fools' Day name-change
VW spokespeople have revealed plans - unveiled just yesterday - to rename US branch 'Voltswagen' were a marketing stunt
Volkswagen of America to rebrand as 'Voltswagen' in green marketing push
All electric vehicles sold in the US roads will be brandished with Voltswagen name, company confirms
Climate-safe sex? Durex owner Reckitt signs up as 'hygiene partner' for COP26
Consumer goods firm signs on as latest sponsor for Glasgow climate summit as it teams up with WWF and commits to producing Fair Trade condoms
Greener TV: ITV and Sky announce raft of climate initiatives
The British broadcasters, who are both committed to reach net zero by 2030, have announced ambitious new climate initiatives in the past week
Carlsberg toasts seagrass restoration partnership with WWF
Drinks giant to donate 50p from every special edition Carlsberg pack to support the restoration of the 'underwater Amazon'
Avoiding a climate culture war: How can the UK maintain broad support for net zero action?
Difficult policy questions lie ahead that could sow seeds of division – but could a 'patriotic sense of national mission' help smooth the path to net zero emissions?
'Floating on a sea of high carbon sponsorship': Sports bodies urged to cut ties with polluting sectors
Study warns major polluters are the ‘new tobacco’ in sports sponsorship, counting 250 deals between high-carbon industries and industry
Hitachi joins COP26 Principal Partner roster
Tech giant becomes latest high profile firm to be unveiled as a formal partner of COP26
Ad Net Zero climate initiative unveils supporters and working groups
An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year
No smiley face for climate campaigners after wind turbine emoji bid is refused
Climate campaigners have expressed disappointment after the organisation responsible for emojis refused a request to add a wind turbine icon to its lexicon of symbols
Online supermarket Ocado launches dedicated 'aisle' for B-Corp brands
Ocado's decision to spotlight sustainable brands comes as B-Corp firm The Cheeky Panda announces it raised £1.2m of equity in one week on the Seedrs platform
Study: Majority of European consumers mistrustful of food sector sustainability claims
Study suggests food producers need to match supply with demand after findings reveal Europeans want environmentally responsible products, but don’t trust that food companies sustainability claims
'Badvertising': New report argues promotion of unsustainable products should be 'reined in'
New study released to coincide with Black Friday concludes that efforts to tackle the climate crisis would be strengthened by major reforms to the advertising industry
Rise Up: Toast Ale unveils new range of beers in campaign to transform food system
Green brewer brings together leading B Corp food brands to launch new campaign to raise awareness of sector's huge environmental impacts
Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement
Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make
Clean Creatives: PR and advertising agencies under pressure to cut ties with fossil fuels
New campaign backed by Bill McKibben argues it is 'time for PR and ad agencies to come clean' over work for fossil fuel clients
Is 'net-zero' greenwash?
Joel Makower asks if the fast-expanding net zero movement risks being undermined by a lack of clarity over what constitutes an effective net zero strategy
Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030
Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain
It's an ad for action: Our plan for a net zero transformation in advertising
Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry
Zoom in on Net Zero - with environment correspondent Geoffrey Lean
VIDEO: World's longest-serving environmental journalist and BusinessGreen Lifetime Achievement winner discusses his decades-long career with James Murray
Will green changes to consumer purchasing behaviour during Covid-19 stick?
Fresh research highlights growing appetite among consumers for sustainable spending, but warns that air travel and fuel use ramped up dramatically after the first lockdown
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