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Marketing

 ScottishPower and Panasonic team up for heat pump discount offer

Marketing

ScottishPower and Panasonic team up for heat pump discount offer

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

clock 04 November 2025 • 3 min read
'Green hushing' risks just transition momentum when it's needed most

Management

'Green hushing' risks just transition momentum when it's needed most

Haley St. Dennis at the Institute for Human Rights and Business argues companies risk hampering progress by failing to promote the work they are doing to deliver a just transition

clock 04 November 2025 • 6 min read
Survey: War, health and living costs dominate consumer concerns ahead of climate change

Climate change

Survey: War, health and living costs dominate consumer concerns ahead of climate change

However global survey by the Forest Stewardship Council (FSC) also shows continued consumer demand for environmentally sustainable products

clock 28 October 2025 • 4 min read
Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy

Marketing

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

clock 15 October 2025 • 4 min read
Navigating turbulence: Eight strategies and tactics for staying the course on sustainability

Management

Navigating turbulence: Eight strategies and tactics for staying the course on sustainability

Working in sustainability can be rough ride in 2025, but subtle small shifts in tactics and communications can still deliver strong rewards, writes Forum for the Future's Sally Uren

clock 13 October 2025 • 6 min read
Could corporate biodiversity efforts become a new front for greenwashing?

Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

clock 08 October 2025 • 6 min read
'Live more sustainably': Ikea debuts new Energy Services range

Marketing

'Live more sustainably': Ikea debuts new Energy Services range

Ikea partners with Aria and Soly to offer customers home renewable energy solutions

clock 08 October 2025 • 1 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

clock 22 September 2025 • 4 min read
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