Marketing
Study: Majority of European consumers mistrustful of food sector sustainability claims
Study suggests food producers need to match supply with demand after findings reveal Europeans want environmentally responsible products, but don’t trust that food companies sustainability claims
'Badvertising': New report argues promotion of unsustainable products should be 'reined in'
New study released to coincide with Black Friday concludes that efforts to tackle the climate crisis would be strengthened by major reforms to the advertising industry
Rise Up: Toast Ale unveils new range of beers in campaign to transform food system
Green brewer brings together leading B Corp food brands to launch new campaign to raise awareness of sector's huge environmental impacts
Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement
Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make
Clean Creatives: PR and advertising agencies under pressure to cut ties with fossil fuels
New campaign backed by Bill McKibben argues it is 'time for PR and ad agencies to come clean' over work for fossil fuel clients
Is 'net-zero' greenwash?
Joel Makower asks if the fast-expanding net zero movement risks being undermined by a lack of clarity over what constitutes an effective net zero strategy
Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030
Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain
It's an ad for action: Our plan for a net zero transformation in advertising
Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry
Zoom in on Net Zero - with environment correspondent Geoffrey Lean
VIDEO: World's longest-serving environmental journalist and BusinessGreen Lifetime Achievement winner discusses his decades-long career with James Murray
Will green changes to consumer purchasing behaviour during Covid-19 stick?
Fresh research highlights growing appetite among consumers for sustainable spending, but warns that air travel and fuel use ramped up dramatically after the first lockdown
What will UK cities look like in 2100? Ben and Jerry's gazes into the future to inspire climate action
Ben and Jerry's has partnered with University of Lancaster's Serena Pollastri to imagine what the skylines of London, Manchester, and Birmingham could look like in 2100.
'Greenwash': Competition watchdog to probe consumer goods' green claims
New Competition and Markets Authority inquiry is to explore whether UK companies are misleading consumers about the environmental credentials of their products and services
Unfriend: Why is Facebook restricting climate-related ad campaigns from green businesses?
Green businesses contend the social media giant's policies are treating their adverts in the same way as campaigns from 'dark money' funded lobbyists, undermining the timeliness and effectiveness of their marketing messages in the process
'Deeply frustrating and annoying': Green firms urge Facebook to review its climate ad policies
Clean tech and energy companies are calling on the social media giant to review its climate advertising policies, noting the current state of play undermines their campaigns
Is climate change a political or environmental issue?
Companies offering solutions to climate change are not political parties - Facebook's and Twitter's advertising policies should reflect that, argues Good Energy's Juliet Davenport
Net Zero Festival: Sustainability and story-telling - how to engage your audience
VIDEO: Lucy Siegle chats to leading green communications and marketing experts Richard Smith from the BBC, tve's Nicole Itano, and Peter Browning of Browning Environmental Communications
Amazon badges-up 40,000 products as 'Climate Pledge Friendly' in Europe
Customers can now choose from more than 40,000 items among Amazon's vast product range that have been certified as sustainable
BusinessGreen Leaders Awards 2020: Winners announced
All the winners and highly commended entries from the 10th annual BusinessGreen Leaders Awards
Join us today at the BusinessGreen Leaders Awards 2020
The annual BusinessGreen Leaders Awards will be broadcast today and tomorrow afternoon, providing a chance to celebrate the best of the British green economy
Energy-saving, plant-eating, and green body paint: The Sun launches Green Team campaign
Major new Count Us In campaign signs up influential tabloid as it seeks to engage one billion people with climate action
Green Aisles take root in Homebase stores
New dedicated spaces to showcase energy efficient and environmentally friendly products alongside expert advice on efficiency measures in the home
Do celebrity endorsements really help environmental campaigns? We found no evidence
University of Oxford researcher which looked at 181 celebrity campaigns in six languages finds no hard evidence that any were effective
Vegan gum Chewsy gets Canada distribution deal
Department for International Trade hails latest green export deal
Make Up Not Make Waste: L'Oreal announces raft of recycling initiatives
The new initiatives build on L'Oreal's ambitious 2030 sustainability strategy, launched in June
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