Marketing

Businesses first need to understand the views of their customers and staff on climate and nature before launching new green initiatives, policies or campaigns, writes Emma Peet from Climate Outreach

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

Last week's Budget provided a perfect example of how the mainstream media has a huge blindspot when it comes to the climate crisis and the policies that are shaping it

If 'eco-populism' tells people they won't be shamed, business must ensure they won’t be stranded, writes Hubbub CEO Alex Robinson

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

Watchdog rules against Good Energy advert promoting cost-saving potential of low carbon homes, arguing it should have provided greater clarity on how such claims can be substantiated

Sustainable farming pioneer unveils crumpets made using 100 per cent regeneratively farmed wheat grown by a network of British farmers

New fund launched by High Impact Athletes and Giving Green aims to help athletes support and promote science-based climate solutions

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

In a market where values increasingly guide purchasing decisions, authenticity is key, writes iStock's Jacqueline Bourke