Marketing

Hubbub's CEO Alex Robinson sets out the way sport can promote and showcase climate action

Futerra CEO Lucy Shea puts greenwashing, climate action and behaviour change centre stage on day one of the Net Zero Festival

Trewin Restorick reflects on the most effective ways to communicate the myriad benefits of decarbonisation during a cost-of-living crisis

Influential US dictionary provides formal definition of 'greenwash' for the first time

A recent Barbican art exhibition put the spotlight on climate solutions – BusinessGreen takes a tour with Ecosia’s Sophie Dembinski

Leading retail brand pledges to ensure 45 per cent of transactions are for circular products and services, as eBay celebrates how ‘Love Island effect’ is driving demand for ‘pre-loved’ clothes

All too often businesses are failing to creatively activate their sustainability strategies and thus reach and inspire their audiences, explains Salterbaxter's Kathleen Enright

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

Consumer behaviour change must carry almost a third of the weight of delivering net zero - and there are plenty of policy options at the next PM's disposal, argues think tank Onward

The Oxford English Dictionary's Patricia Stewart charts how language related to the environment, climate change, and sustainabiliy is changing to reflect new global realities