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Marketing

'Sustainability is an amplifier': Green marketing can boost brands' reach by a third, study finds

Marketing

'Sustainability is an amplifier': Green marketing can boost brands' reach by a third, study finds

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

clock 22 June 2023 • 4 min read
Greenwash is rife within the construction sector - here's how to spot it

Buildings

Greenwash is rife within the construction sector - here's how to spot it

Origin's Victoria Brocklesby offers her take on how facilities managers can ensure they are purchasing genuinely sustainable building materials and products

clock 20 June 2023 • 4 min read
Heatwaves can cost business millions, is yours prepared?

Marketing

Heatwaves can cost business millions, is yours prepared?

Estimating the economic toll of a heatwave is difficult - but that shouldn’t stop businesses trying to mitigate their impact, writes AECOM’s Robert Spencer

clock 19 June 2023 • 5 min read
Anglian Water adverts rapped over 'misleading' green claims

Marketing

Anglian Water adverts rapped over 'misleading' green claims

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact

clock 13 June 2023 • 3 min read
Advertising regulation is not fit for climate protection

Marketing

Advertising regulation is not fit for climate protection

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

clock 07 June 2023 • 5 min read
'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

Marketing

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

clock 07 June 2023 • 4 min read
'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

Marketing

'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

clock 06 June 2023 • 10 min read
Claiming gas boilers are 'hydrogen-ready' risks greenwashing, UK watchdog warns

Buildings

Claiming gas boilers are 'hydrogen-ready' risks greenwashing, UK watchdog warns

Competition and Markets Authority warns buyers of 'green home' tech such as solar panels, heat pumps and 'hydrogen-ready' boilers are not always treated fairly by businesses

clock 01 June 2023 • 4 min read
Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

Marketing

Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

clock 26 May 2023 • 3 min read
'Greenhushing': One in four businesses admit to hiding their green credentials

Marketing

'Greenhushing': One in four businesses admit to hiding their green credentials

Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year

clock 23 May 2023 • 2 min read
234
Most read
01

'All-electric future': Government confirms Zero Emission Vehicle mandate

28 September 2023 • 7 min read
02

Tech giants launch new Net Zero Innovation Hub For Data Centres

28 September 2023 • 3 min read
03

'Misguided': £1.5tr investor group slams government over green policy rollback

29 September 2023 • 3 min read
04

The case for chemical recycling and mass balance accounting

27 September 2023 • 8 min read
05

New single-use plastics ban comes into force this weekend

29 September 2023 • 4 min read
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