Marketing

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

Origin's Victoria Brocklesby offers her take on how facilities managers can ensure they are purchasing genuinely sustainable building materials and products

Estimating the economic toll of a heatwave is difficult - but that shouldn’t stop businesses trying to mitigate their impact, writes AECOM’s Robert Spencer

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

Competition and Markets Authority warns buyers of 'green home' tech such as solar panels, heat pumps and 'hydrogen-ready' boilers are not always treated fairly by businesses

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year