Marketing

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

In a market where values increasingly guide purchasing decisions, authenticity is key, writes iStock's Jacqueline Bourke

UK shoppers at the forefront of a second-hand retail boom, with more than nine-in-ten planning to increase their spending on pre-loved items, according to major new survey

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

Haley St. Dennis at the Institute for Human Rights and Business argues companies risk hampering progress by failing to promote the work they are doing to deliver a just transition

However global survey by the Forest Stewardship Council (FSC) also shows continued consumer demand for environmentally sustainable products

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Working in sustainability can be rough ride in 2025, but subtle small shifts in tactics and communications can still deliver strong rewards, writes Forum for the Future's Sally Uren