ASA

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Watchdog rules advertised cost savings from heat pumps and solar panels lacked necessary qualification

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

Watchdog rules against Good Energy advert promoting cost-saving potential of low carbon homes, arguing it should have provided greater clarity on how such claims can be substantiated

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Now is the time to take stock, tighten systems, and put rigour at the heart of how sustainability is communicated, writes Kerry Stares from law firm Charles Russell Speechlys

UK's largest energy supplier calls for 'robust action' after advertising watchdog upholds complaints that one of its online adverts last year made misleading claims about the cost of its heat pumps