Two separate online campaigns encouraging holidaymakers to book stays at overseas resorts have been withdrawn for failing to provide sufficient detail on the 'eco' claims promoted by the adverts
New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims
Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'
Advertising watchdog adds Adidas, Calvin Klein, and Uniqlo to growing list of fashion brands accused of 'misleading' claims around the sustainability of product materials
With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules
Watchdog rules advertised cost savings from heat pumps and solar panels lacked necessary qualification
EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'
Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings
Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again
Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds