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Can the junk food ad ban provide a boost for plant-based foods?

Stuart Stone

Stuart Stone

11 February 2026 • 11 min read

Credit: iStock

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Credit: iStock

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

Last month new restrictions entered into force in the UK banning adverts for less healthy food or drink products on TV between 5:30am and 9pm and blocking paid promotion of such products online at any...

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