'Missed opportunity': Fewer than one per cent of travel agent adverts include 'green' content

Stuart Stone
clock • 5 min read
Credit: iStock
Image:

Credit: iStock

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

More than 99 per cent of travel agent adverts monitored by the Advertising Standards Authority (ASA) contained no environmental content, according to a report published by the watchdog today. New figures...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Lloyds pays customers £6m in cashback for green home upgrades

Lloyds pays customers £6m in cashback for green home upgrades

Sum includes £2.5m paid through intermediaries to customers investing in upgrades such as solar panels battery storage, heat pumps, and insulation

clock 06 August 2026 • 3 min read
AkzoNobel halves emissions four years ahead of target

AkzoNobel halves emissions four years ahead of target

AkzoNobel announces it has achieved its 2030 target of reducing Scope 1 and 2 carbon emissions by 50 per cent against a 2018 baseline four years early

clock 05 August 2026 • 2 min read
Ordnance Survey enjoys record growth after mapping out climate data services

Ordnance Survey enjoys record growth after mapping out climate data services

Company posts 10th consecutive year of growth, driven by increased demand for climate data

clock 04 August 2026 • 3 min read