'Missed opportunity': Fewer than one per cent of travel agent adverts include 'green' content

Stuart Stone
clock • 5 min read
Credit: iStock
Image:

Credit: iStock

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

More than 99 per cent of travel agent adverts monitored by the Advertising Standards Authority (ASA) contained no environmental content, according to a report published by the watchdog today. New figures...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards entry deadline: Two weeks to go

UK Green Business Awards entry deadline: Two weeks to go

Companies, projects, and individuals urged to get their submissions in for the UK's most prestigious green business awards

BusinessGreen staff
clock 13 February 2026 • 2 min read
Milking it

Milking it

Rules that stop brands selling plant-based food and drink from marketing their products with terms that are already widely used are becoming ever more ridiculous

James Murray
clock 12 February 2026 • 4 min read
Supreme Court bans Oatly from using 'milk' in its marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

Michael Holder
clock 11 February 2026 • 4 min read