'Missed opportunity': Fewer than one per cent of travel agent adverts include 'green' content

Stuart Stone
clock • 5 min read
Credit: iStock
Image:

Credit: iStock

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

More than 99 per cent of travel agent adverts monitored by the Advertising Standards Authority (ASA) contained no environmental content, according to a report published by the watchdog today. New figures...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

'A national project to turn the tide': Government unveils £15bn Warm Homes Plan

'Growth, peace, climate': European leaders push back at 'bullies' who threaten global security

More on Marketing

'Get that electric feeling': Government launches nationwide EV campaign
Marketing

'Get that electric feeling': Government launches nationwide EV campaign

Department of Transport launches awareness campaign to promote the cost savings available to electric vehicle drivers

Amber Rolt
clock 20 January 2026 • 4 min read
From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?
Marketing

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

Michael Holder
Michael Holder
clock 19 January 2026 • 6 min read
UK Green Business Awards 2026 opens for entries
Marketing

UK Green Business Awards 2026 opens for entries

Companies, projects, investors, campaigns, and individuals working across the green economy are invited to submit their entries for the UK's most prestigious green business awards

BusinessGreen staff
BusinessGreen staff
clock 05 January 2026 • 2 min read