'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

Stuart Stone
clock • 3 min read
Credit: iStock
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Credit: iStock

New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims

"The bolder the claim, the stronger the evidence needed." That is the core principle behind updated guidance from the UK's advertising watchdog, which provides fresh advice on how to ensure marketing and...

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