ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Stuart Stone
clock • 5 min read
Credit: iStock
Image:

Credit: iStock

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

Nike, Superdry, and Lacoste have become the latest high profile brands to be reprimanded by the UK's Advertising Standards Authority (ASA) over "misleading" claims about the sustainability of their products....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Get that electric feeling': Government launches nationwide EV campaign

'Get that electric feeling': Government launches nationwide EV campaign

Department of Transport launches awareness campaign to promote the cost savings available to electric vehicle drivers

clock 20 January 2026 • 4 min read
From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

Michael Holder
clock 19 January 2026 • 6 min read
UK Green Business Awards 2026 opens for entries

UK Green Business Awards 2026 opens for entries

Companies, projects, investors, campaigns, and individuals working across the green economy are invited to submit their entries for the UK's most prestigious green business awards

BusinessGreen staff
clock 05 January 2026 • 2 min read