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ASA

Is a lab-grown, carbon positive diamond still a 'diamond'?

Marketing

Is a lab-grown, carbon positive diamond still a 'diamond'?

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

clock 11 April 2024 • 4 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Marketing

'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

clock 27 March 2024 • 3 min read
Advertising watchdog raps Audi over EV charging claims

Marketing

Advertising watchdog raps Audi over EV charging claims

ASA rules Audi claims over EV charging time were 'ambiguous' and 'likely to mislead'

clock 13 March 2024 • 4 min read
BMW and MG electric car adverts banned over 'zero emissions' claims

Marketing

BMW and MG electric car adverts banned over 'zero emissions' claims

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

clock 07 February 2024 • 5 min read
Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Aviation

Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

clock 06 December 2023 • 4 min read
Toyota SUV ad depicting off-road driving in nature banned by ASA

Marketing

Toyota SUV ad depicting off-road driving in nature banned by ASA

Watchdog rules paid-for Facebook post and poster ad were socially irresponsible

clock 22 November 2023 • 4 min read
'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Marketing

'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

clock 20 September 2023 • 5 min read
Anglian Water adverts rapped over 'misleading' green claims

Marketing

Anglian Water adverts rapped over 'misleading' green claims

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact

clock 14 June 2023 • 3 min read
Advertising regulation is not fit for climate protection

Marketing

Advertising regulation is not fit for climate protection

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

clock 07 June 2023 • 5 min read
'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

Marketing

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

clock 07 June 2023 • 4 min read
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