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ASA

'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Marketing

'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

clock 20 September 2023 • 5 min read
Anglian Water adverts rapped over 'misleading' green claims

Marketing

Anglian Water adverts rapped over 'misleading' green claims

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact

clock 14 June 2023 • 3 min read
Advertising regulation is not fit for climate protection

Marketing

Advertising regulation is not fit for climate protection

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

clock 07 June 2023 • 5 min read
'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

Marketing

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

clock 07 June 2023 • 4 min read
'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

Marketing

'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

clock 07 June 2023 • 10 min read
ASA calls on advertisers to avoid 'unqualified' net zero claims

Marketing

ASA calls on advertisers to avoid 'unqualified' net zero claims

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

clock 14 February 2023 • 4 min read
'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Marketing

'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Claims that tournament is 'carbon neutral' challenged, as criticism mounts from footballers and athletes over FIFA's questionable carbon accounting and use of offsets

clock 03 November 2022 • 5 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
HSBC climate ads misled consumers over bank's environmental impact, ASA rules

Marketing

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

clock 19 October 2022 • 3 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
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