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ASA

How the UK's ASA is leading the way on tackling greenwashing

Marketing

How the UK's ASA is leading the way on tackling greenwashing

The advertising regulator has published 15 rulings around green claims in six months, writes Peters & Peters' Alice McDonald

clock 10 May 2024 • 5 min read
'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Marketing

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits

clock 22 April 2024 • 4 min read
Nobody could think a Skydiamond was ripped from the bowels of the Earth

Marketing

Nobody could think a Skydiamond was ripped from the bowels of the Earth

Diamond miners are trying to bury environmentally responsible alternatives through their recent complaint to the advertising regulator, warns Skydiamond's Dale Vince

clock 19 April 2024 • 3 min read
Study: Consumers motivated by 'green' words and images in food and drink adverts

Marketing

Study: Consumers motivated by 'green' words and images in food and drink adverts

Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds

clock 18 April 2024 • 4 min read
Is a lab-grown, carbon positive diamond still a 'diamond'?

Marketing

Is a lab-grown, carbon positive diamond still a 'diamond'?

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

clock 11 April 2024 • 4 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Marketing

'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

clock 27 March 2024 • 3 min read
Advertising watchdog raps Audi over EV charging claims

Marketing

Advertising watchdog raps Audi over EV charging claims

ASA rules Audi claims over EV charging time were 'ambiguous' and 'likely to mislead'

clock 13 March 2024 • 4 min read
BMW and MG electric car adverts banned over 'zero emissions' claims

Marketing

BMW and MG electric car adverts banned over 'zero emissions' claims

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

clock 07 February 2024 • 5 min read
Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Aviation

Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

clock 06 December 2023 • 4 min read
Toyota SUV ad depicting off-road driving in nature banned by ASA

Marketing

Toyota SUV ad depicting off-road driving in nature banned by ASA

Watchdog rules paid-for Facebook post and poster ad were socially irresponsible

clock 22 November 2023 • 4 min read
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