ASA cracks down on British Gas and Hive over cost-saving claims

Stuart Stone
clock • 5 min read
Credit: iStock
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Credit: iStock

Watchdog rules advertised cost savings from heat pumps and solar panels lacked necessary qualification

British Gas and Hive have today become the latest companies to be rapped by the UK's advertising watchdog over their promotion of green products and services, with the watchdog ruling they should have...

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