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Advertising

Marketing

It's an ad for action: Our plan for a net zero transformation in advertising

Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry

clock 18 November 2020 • 6 min read

Marketing

'Greenwash': Competition watchdog to probe consumer goods' green claims

New Competition and Markets Authority inquiry is to explore whether UK companies are misleading consumers about the environmental credentials of their products and services

clock 03 November 2020 • 7 min read

Management

AdGreen: How TV advertising is working to sell its new sustainability credentials

With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production

clock 09 September 2020 • 7 min read

Transport

Should we treat SUVs like cigarettes and ban advertising?

New report recommends that outright ban on SUV advertising could help accelerate shift towards cleaner forms of transport

clock 03 August 2020 • 8 min read

Marketing

Misleading Burger King 'vegan' burger ads banned by ASA

ASA said 10 people had complained that three social media ads misled customers to believe that the burger joint's plant-based burger was vegan and vegetarian-appropriate.

clock 15 April 2020 • 2 min read

Marketing

Guardian halts fossil fuel advertising

BREAKING: Media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues

clock 29 January 2020 • 3 min read

Marketing

Advertising industry joins climate fight with launch of twin working groups

The groups will produce a report on the industry's current carbon footprint, among other actions

clock 28 January 2020 • 3 min read

Marketing

Time to wake up: The 'Greta effect' on branding in 2020

Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist

clock 16 January 2020 • 4 min read

Marketing

'Misleading': Advertising watchdog bans Andrex wet wipe advert

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

clock 16 October 2019 • 2 min read

Management

Patagonia and Sodastream join Global Climate Strike

Outdoor clothing brand Patagonia says alongside closing all its stores and offices it is to launch a major advertising campaign promoting the global climate strikes

clock 19 September 2019 • 2 min read
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