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Advertising

Marketing

Misleading Burger King 'vegan' burger ads banned by ASA

ASA said 10 people had complained that three social media ads misled customers to believe that the burger joint's plant-based burger was vegan and vegetarian-appropriate.

clock 15 April 2020 • 2 min read

Marketing

Guardian halts fossil fuel advertising

BREAKING: Media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues

clock 29 January 2020 • 3 min read

Marketing

Advertising industry joins climate fight with launch of twin working groups

The groups will produce a report on the industry's current carbon footprint, among other actions

clock 28 January 2020 • 3 min read

Marketing

Time to wake up: The 'Greta effect' on branding in 2020

Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist

clock 16 January 2020 • 4 min read

Marketing

'Misleading': Advertising watchdog bans Andrex wet wipe advert

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

clock 16 October 2019 • 2 min read

Management

Patagonia and Sodastream join Global Climate Strike

Outdoor clothing brand Patagonia says alongside closing all its stores and offices it is to launch a major advertising campaign promoting the global climate strikes

clock 19 September 2019 • 2 min read

Investment

Octopus Energy Investments rebrands as Octopus Renewables

Clean energy investor rebrands to 'more accurately reflect the business' core mission'

clock 08 July 2019 • 2 min read

Marketing

The formula for telling sustainability stories that stick

From the fires of prehistory to the depths of the digital age, a good story can change the world

clock 28 June 2019 • 7 min read

Marketing

'Generation Electric': EDF launches major EV marketing push

New campaign aims to boost consumer awareness of EVs and renewables with TV, radio, print and social media adverts

clock 03 June 2019 • 1 min read

Marketing

It pays to be green

Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever

clock 29 April 2019 • 3 min read
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