09 September 2020
•
Image:
The initiative aims to provide tools and advice for cutting CO2 and waste in advert production | Credit: AdGreen
With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production
If the transition to net zero bears any resemblance to fighting a war, then the fight for hearts and minds is a key battleground. But while much of the focus has understandably been on the need to transform...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Choose from 3 paid membership levels or start a 7-day no-strings trial
