'Misleading': Advertising watchdog bans Andrex wet wipe advert

Madeleine Cuff
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Credit: Adam Radosavljevic
Image:

Credit: Adam Radosavljevic

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...

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