'Misleading': Advertising watchdog bans Andrex wet wipe advert

Madeleine Cuff
clock • 2 min read

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets
Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

Amber Rolt
clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs
Marketing

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
Stuart Stone
clock 11 September 2025 • 3 min read
Lidl's plant-based range hits nearly 700 per cent sales growth
Marketing

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read