'Misleading': Advertising watchdog bans Andrex wet wipe advert

Madeleine Cuff
clock • 2 min read

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Richmond launches new vegetable-based sausages

Richmond launches new vegetable-based sausages

Veggie Tasty sausages to contain 42 per cent vegetables, as meat brand expands its range of plant-based products

Stuart Stone
clock 16 December 2025 • 2 min read
Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Negotiations to confirm a ban on plant-based brands using 29 meat-linked terms such as 'drumsticks', 'ribs', 'beef' and 'chicken' to resume next year

Stuart Stone
clock 15 December 2025 • 4 min read
Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Leeds-based company officially recognised for efforts to enhance its social and environmental impact

clock 10 December 2025 • 2 min read