'Misleading': Advertising watchdog bans Andrex wet wipe advert

Madeleine Cuff
clock • 2 min read

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

Kimberly-Clark, owner of the Andrex brand, has been reprimanded by the UK's Advertising Standards Authority (ASA) for claiming its wipes were "flushable" despite not securing Water UK's 'Fine to Flush'...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

The climate fight must involve social media creators

The climate fight must involve social media creators

Trust and influence may have already shifted to social media, where fossil fuel interests are backing creators -climate organisations must catch up

Isa Lim, Dialogue Earth
clock 28 May 2026 • 6 min read
Novel about the 'Disneyfication of nature' wins £10,000 Climate Fiction Prize

Novel about the 'Disneyfication of nature' wins £10,000 Climate Fiction Prize

Helen Phillips takes home award for novel Hum which depicts a near future impacted by climate change, where green spaces are limited and humans yearn for nature and clean air

clock 28 May 2026 • 3 min read
Fully booked: UK Green Business Awards sold out for 2026

Fully booked: UK Green Business Awards sold out for 2026

UK's most prestigious green businesses awards is now fully booked

BusinessGreen staff
clock 22 May 2026 • 1 min read