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Advertising

Marketing

Social license to advertise: Should there be stricter rules for advertising high carbon goods?

A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals

clock 14 July 2021 • 10 min read

Marketing

Climate charter launched to help steer media buying agencies towards net zero goals

21 media agencies that collectively represent more than £7bn in 2020 billings have signed up to charter, update reveals

clock 09 June 2021 • 2 min read

Marketing

AdGreen initiative proposes sector levy to finance net zero resources and training

Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund

clock 05 May 2021 • 3 min read

Marketing

From creation to placement: WPP promises net zero advertising value chain

Global advertising giant hails 'industry first' as it promises to deliver net zero emissions for its full value chain, including ad placements

clock 22 April 2021 • 3 min read

Marketing

'Floating on a sea of high carbon sponsorship': Sports bodies urged to cut ties with polluting sectors

Study warns major polluters are the ‘new tobacco’ in sports sponsorship, counting 250 deals between high-carbon industries and industry

clock 22 March 2021 • 4 min read

Work

Ad Net Zero climate initiative unveils supporters and working groups

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

clock 25 February 2021 • 2 min read

Marketing

'Badvertising': New report argues promotion of unsustainable products should be 'reined in'

New study released to coincide with Black Friday concludes that efforts to tackle the climate crisis would be strengthened by major reforms to the advertising industry

clock 27 November 2020 • 2 min read

Marketing

Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

clock 25 November 2020 • 10 min read

Marketing

Clean Creatives: PR and advertising agencies under pressure to cut ties with fossil fuels

New campaign backed by Bill McKibben argues it is 'time for PR and ad agencies to come clean' over work for fossil fuel clients

clock 23 November 2020 • 4 min read

Marketing

Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030

Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain

clock 18 November 2020 • 3 min read
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