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Advertising

Investment

Octopus Energy Investments rebrands as Octopus Renewables

Clean energy investor rebrands to 'more accurately reflect the business' core mission'

clock 08 July 2019 • 2 min read

Marketing

The formula for telling sustainability stories that stick

From the fires of prehistory to the depths of the digital age, a good story can change the world

clock 28 June 2019 • 7 min read

Marketing

'Generation Electric': EDF launches major EV marketing push

New campaign aims to boost consumer awareness of EVs and renewables with TV, radio, print and social media adverts

clock 03 June 2019 • 1 min read

Marketing

It pays to be green

Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever

clock 29 April 2019 • 3 min read

Marketing

BusinessGreen Leaders Briefing: Secrets of Green Marketing and Climate Comms - Speaker line up confirmed

Senior executives from Nespresso, Whitbread, and Pukka Herbs join leading green communications experts at BusinessGreen's latest half day conference

clock 26 November 2018 • 2 min read

Marketing

Last chance to book: BusinessGreen Leaders Briefing - Secrets of Green Marketing and Climate Comms

Latest half day BusinessGreen conference to take place on Friday December 7th in central London

clock 21 November 2018 • 1 min read

Supply chain

Going ape: Animatronic orangutan roams London for Iceland's latest palm oil campaign

Retailer steps up deforestation campaign after its Christmas advert was deemed too political for TV

clock 14 November 2018 • 3 min read

Marketing

Political palm oil

Was Clearcast right to ban Iceland's advert highlighting the impacts of palm oil? The answer is complicated - and political

clock 13 November 2018 • 7 min read

Marketing

Iceland blocked from airing palm oil-focused Christmas advert

Advert showing destruction of orangutan's rainforest habitat to make space for palm oil plantations has been blocked by Clearcast over accusations it is too political

clock 09 November 2018 • 3 min read

Marketing

BusinessGreen launches Secrets of Green Marketing and Climate Comms Briefing

Latest BusinessGreen Leaders Briefing to explore how businesses can better communicate the benefits and opportunities arising from clean tech and climate action

clock 25 October 2018 • 1 min read
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