Time to wake up: The 'Greta effect' on branding in 2020

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Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist

"The eyes of all future generations are upon you," warned Greta Thunberg at the UN climate summit last year. It is one of many powerful statements given by the 17-year-old Swedish student, who went...

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