Advertising
Marketing
US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough
29 October 2021
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5 min read
Marketing
The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030
29 September 2021
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2 min read
Climate change
Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions
15 September 2021
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3 min read
Marketing
The business and reputational risks for companies that provide a platform for, or create, fossil fuel advertising are growing
06 September 2021
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10 min read
Marketing
The creative industries have a pivotal role to play in the net zero transition, but can they really inspire sustained shifts in public opinion and behaviours?
24 August 2021
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11 min read
Marketing
Food waste app Olio and green energy company OVO among brands to split £2m advertising fund prize
03 August 2021
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3 min read
Marketing
A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals
14 July 2021
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10 min read
Marketing
21 media agencies that collectively represent more than £7bn in 2020 billings have signed up to charter, update reveals
09 June 2021
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2 min read
Marketing
Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund
05 May 2021
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3 min read
Marketing
Global advertising giant hails 'industry first' as it promises to deliver net zero emissions for its full value chain, including ad placements
22 April 2021
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3 min read
