From creation to placement: WPP promises net zero advertising value chain

James Murray
clock • 3 min read
From creation to placement: WPP promises net zero advertising value chain

Global advertising giant hails 'industry first' as it promises to deliver net zero emissions for its full value chain, including ad placements

WPP has today marked Earth Day by debuting a sweeping new net zero strategy that sees the global advertising giant commit to decarbonising both its operations and its wider value chain, including emissions...

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