Climate charter launched to help steer media buying agencies towards net zero goals

Cecilia Keating
clock • 2 min read

21 media agencies that collectively represent more than £7bn in 2020 billings have signed up to charter, update reveals

The IPA, the professional body for the advertising agency, has launched a 'media climate charter' for media buying agencies looking to decarbonise their operations and activities. The charter, launched...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims

Stuart Stone
clock 31 July 2026 • 3 min read
World of Books announces second Sustainable Story Award for 2026

World of Books announces second Sustainable Story Award for 2026

Second annual fiction, non-fiction, and children's literature prize to welcome US-based authors for first time

Stuart Stone
clock 28 July 2026 • 2 min read
The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?

The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?

The Euro 2028 tournament in the UK and Ireland provides an opportunity to lead the way in climate resilient sport, writes Football For Future founder Elliot Arthur-Worsop

Elliot Arthur-Worsop, Football For Future
clock 24 July 2026 • 4 min read