AdGreen initiative proposes sector levy to finance net zero resources and training

Cecilia Keating
clock • 2 min read
AdGreen initiative proposes sector levy to finance net zero resources and training

Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund

AdGreen, the sustainability initiative for the UK advertising sector, has this morning announced it will launch a voluntary levy for production and advertising companies to help fund resources, tools,...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join now

 

Already a BusinessGreen
member?

Login

More on Marketing

Food brands shouldn't wait for consumers to lead on sustainability

Food brands shouldn't wait for consumers to lead on sustainability

Are top food brands doing enough to help customers understand the climate impacts of their choices?

Theresa Lieb, GreenBiz.com
clock 13 May 2022 • 4 min read
How brands can apply behavioural science and nudge theory to drive a low carbon economy

How brands can apply behavioural science and nudge theory to drive a low carbon economy

Companies selling green goods should develop nuanced marketing strategies that tap in to the motivations of all consumers, not just those receptive to eco-marketing, argues Hearts & Science CEO Garrett O'Reilly

Garrett O'Reilly
clock 10 May 2022 • 5 min read
Credit: Primark

Primark announces expansion of Sustainable Cotton Programme

Retailer plans to train 275,000 cotton farmers in more sustainable farming practices by 2023

James Murray
clock 09 May 2022 • 3 min read