Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement

Michael Holder
clock • 10 min read

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

As fossil fuel companies' social license to operate becomes increasingly frayed, more and more industries in their orbit are getting entangled in the reputational quagmire that is now part and parcel of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Decathlon UK's Chris Allen: 'Most of my work is about redesign'

Decathlon UK's Chris Allen: 'Most of my work is about redesign'

Sustainability director at the sports retailer explains the importance of translating green ambition into practical decisions, and why new ideas are coming from people 'at the edges' of existing industries

Stuart Stone
clock 07 April 2026 • 4 min read
Study: Advertising industry could slash emissions through 'small changes'

Study: Advertising industry could slash emissions through 'small changes'

AdGreen's 2025 Annual Review highlights how advertising productions could easily cut emissions by over a quarter

clock 31 March 2026 • 3 min read
Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'

Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'

Faith in Nature's brand director, Simeon Rose, explains why there's no better creative brief than making people care about the need to protect the natural world

Stuart Stone
clock 17 March 2026 • 6 min read