Social license to advertise: Should there be stricter rules for advertising high carbon goods?

Cecilia Keating
clock • 10 min read

A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals

Anyone who has spent the last month glued to the European football championship has been fed an unrelenting menu of adverts for high carbon products. Amid the high stakes and drama of the tournament, the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Lidl's plant-based range hits nearly 700 per cent sales growth

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read
From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

Brands must back up sustainability strategies with visual storytelling that is authentic and aligned with real‑world impact, writes Getty Images' Jacqueline Bourke

Jacqueline Bourke, Getty Images
clock 22 August 2025 • 4 min read
Live Well: Lidl launches healthy food label to signpost sustainability in 'UK first'

Live Well: Lidl launches healthy food label to signpost sustainability in 'UK first'

Supermarket chain unveils its first health marker to incorporate sustainability standards and promises 10 per cent of own-label food products will meet criteria this decade

Stuart Stone
clock 20 August 2025 • 3 min read