Social license to advertise: Should there be stricter rules for advertising high carbon goods?

Cecilia Keating
clock • 10 min read

A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals

Anyone who has spent the last month glued to the European football championship has been fed an unrelenting menu of adverts for high carbon products. Amid the high stakes and drama of the tournament, the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Cecilia Keating
Author spotlight

Cecilia Keating

View profile
More from Cecilia Keating

We need the transition to a low-carbon economy to reverse historic injustices

Why the Women in Green Business Awards is more important than ever

More on Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns
Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Michelle Carvill, Chartered Institute of Marketing
clock 29 April 2026 • 4 min read
Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive
Marketing

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

BusinessGreen staff
BusinessGreen staff
clock 22 April 2026 • 4 min read
'Pivotal moment': Plant based food market hits €16.3bn in Europe
Marketing

'Pivotal moment': Plant based food market hits €16.3bn in Europe

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

Amber Rolt
clock 14 April 2026 • 4 min read