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Advertising

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

Marketing

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

clock 19 October 2022 • 3 min read
Reports: Fossil fuel advertising ban comes into force in France

Marketing

Reports: Fossil fuel advertising ban comes into force in France

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

clock 24 August 2022 • 3 min read
'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Marketing

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

clock 24 June 2022 • 3 min read
Industry-led Ad Net Zero campaign eyes global expansion

Marketing

Industry-led Ad Net Zero campaign eyes global expansion

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

clock 22 June 2022 • 5 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
Is fossil fuel advertising and PR set to become a major front for climate litigation?

Marketing

Is fossil fuel advertising and PR set to become a major front for climate litigation?

New report from Clean Creatives argues communications agencies could soon face legal action if they do not stop working with fossil fuel companies

clock 04 May 2022 • 4 min read
Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Marketing

Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels

clock 03 May 2022 • 2 min read
'Badvertising': Is the public increasingly turned off by dirty ads?

Marketing

'Badvertising': Is the public increasingly turned off by dirty ads?

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

clock 26 April 2022 • 6 min read
Cultural change can deliver huge climate benefits: Here's what the IPCC recommends

Marketing

Cultural change can deliver huge climate benefits: Here's what the IPCC recommends

The world’s top climate scientists have delivered a wealth of suggestions for driving lifestyle and behaviour change in support of the net zero transition - here are the key takeaways

clock 06 April 2022 • 11 min read
Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Marketing

Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies

clock 23 February 2022 • 4 min read
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