'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Michael Holder
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

Consumers are vulnerable to false or misleading claims about the environmental credentials of companies, products, and services, according to new research that underscores the need for stronger protections...

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