Advertising

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis

Claims that tournament is 'carbon neutral' challenged, as criticism mounts from footballers and athletes over FIFA's questionable carbon accounting and use of offsets

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold