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Advertising

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

Marketing

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

clock 07 June 2023 • 4 min read
'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

Marketing

'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

clock 07 June 2023 • 10 min read
Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

Marketing

Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

clock 26 May 2023 • 3 min read
'New era': Impact+ and Azerion partner to cut carbon from advertising supply chain

IT

'New era': Impact+ and Azerion partner to cut carbon from advertising supply chain

New digital advertising sustainability standard debuts in the UK

clock 02 May 2023 • 3 min read
Bureau Veritas publishes new guide to help firms avoid greenwashing

Marketing

Bureau Veritas publishes new guide to help firms avoid greenwashing

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

clock 01 March 2023 • 5 min read
ASA calls on advertisers to avoid 'unqualified' net zero claims

Marketing

ASA calls on advertisers to avoid 'unqualified' net zero claims

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

clock 14 February 2023 • 4 min read
#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Marketing

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

clock 17 January 2023 • 4 min read
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution

Marketing

Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution

Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis

clock 06 January 2023 • 2 min read
'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Marketing

'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Claims that tournament is 'carbon neutral' challenged, as criticism mounts from footballers and athletes over FIFA's questionable carbon accounting and use of offsets

clock 03 November 2022 • 5 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
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