Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

James Murray
clock • 3 min read
Credit: iStock

Credit: iStock

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

A series of adverts that claimed plastic grass is "eco-friendly" and can "purify" the air have today been branded as "misleading", "unsubstantiated", and guilty of making exaggerated environmental claims...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial


Already a BusinessGreen member?


More on Marketing

Credit: Beyond Meat

Could a more standardised approach to eco-labelling drive greener food choices?

First-of-its-kind study finds plant-based food has far smaller environmental impact than meat and dairy – but argues consumers need clearer information if they are to make the switch

Michael Holder
clock 09 August 2022 • 5 min read
Over 500 confirmed attendees for this year's Net Zero Festival

Over 500 confirmed attendees for this year's Net Zero Festival

There's just two months to go until our first physical Net Zero Festival makes its debut at The Mermaid, London on the 28th and 29th September - and it is shaping up to be an event that should not be missed!

clock 03 August 2022 • 2 min read
Credit: Dunelm

Dunelm debuts sustainable homeware line

Homeware retailer Dunelm launches new 'Conscious Choice' collection boasting sustainably sourced materials that are designed to last for longer

clock 03 August 2022 • 2 min read