'Badvertising': Is the public increasingly turned off by dirty ads?

James Murray
clock • 6 min read
A recent spoof HSBC ad campaign took aim at the bank's net zero strategy / Credit: Matt Bonner
Image:

A recent spoof HSBC ad campaign took aim at the bank's net zero strategy / Credit: Matt Bonner

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

At what point is a product so dangerous it has to be banned? Outside of the dreams of the most absolutist libertarian there is a broad consensus that such a point exists. And where it is deemed to fall...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

 UK shoppers spend record £1.7bn on certified sustainable seafood

UK shoppers spend record £1.7bn on certified sustainable seafood

Marine Stewardship Council annual report shows UK shoppers continue to opt for sustainable fish, as more retailers look to carry its blue ecolabel

clock 26 January 2026 • 3 min read
Greenwashing versus green hushing: Is there a better way?

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

Stuart Stone
clock 23 January 2026 • 9 min read
Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Ban means more than one-in-five Dutch people now live in municipalities with policies in place to block ads considered harmful to the climate

Stuart Stone
clock 23 January 2026 • 3 min read