Industry-led Ad Net Zero campaign eyes global expansion

Cecilia Keating
clock • 5 min read
iStock
Image:

iStock

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

Ad Net Zero, the UK advertising industry's sustainability initiative, announced this week that it is expanding its reach into new markets, starting with the US and the European Union. Launched in 2020...

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