Industry-led Ad Net Zero campaign eyes global expansion

Cecilia Keating
clock • 5 min read
iStock
Image:

iStock

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

Ad Net Zero, the UK advertising industry's sustainability initiative, announced this week that it is expanding its reach into new markets, starting with the US and the European Union. Launched in 2020...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Cecilia Keating
Author spotlight

Cecilia Keating

View profile
More from Cecilia Keating

Why the Women in Green Business Awards is more important than ever

'Simplicity is key': Behind the scenes at UK direct air capture start-up Mission Zero Technologies

More on Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets
Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

Amber Rolt
clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs
Marketing

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
Stuart Stone
clock 11 September 2025 • 3 min read
Lidl's plant-based range hits nearly 700 per cent sales growth
Marketing

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read