Marketing

If 'eco-populism' tells people they won't be shamed, business must ensure they won’t be stranded, writes Hubbub CEO Alex Robinson

Just 319 out of 362,000 AI-tracked travel adverts in the past year featured sustainability claims, watchdog finds

Watchdog rules against Good Energy advert promoting cost-saving potential of low carbon homes, arguing it should have provided greater clarity on how such claims can be substantiated

Sustainable farming pioneer unveils crumpets made using 100 per cent regeneratively farmed wheat grown by a network of British farmers

New fund launched by High Impact Athletes and Giving Green aims to help athletes support and promote science-based climate solutions

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

In a market where values increasingly guide purchasing decisions, authenticity is key, writes iStock's Jacqueline Bourke

UK shoppers at the forefront of a second-hand retail boom, with more than nine-in-ten planning to increase their spending on pre-loved items, according to major new survey

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

Haley St. Dennis at the Institute for Human Rights and Business argues companies risk hampering progress by failing to promote the work they are doing to deliver a just transition