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Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

clock 22 April 2025 • 5 min read
Sounds Right: Musicians amp up nature conservation support for Earth Day

Marketing

Sounds Right: Musicians amp up nature conservation support for Earth Day

UN-backed music fundraising campaign announces 30 artists have released new tracks inspired by nature to help raise money for global conservation and biodiversity efforts

clock 22 April 2025 • 2 min read
The Cheeky Panda launches range of bamboo-based period products

Waste

The Cheeky Panda launches range of bamboo-based period products

Bamboo toilet roll, baby, and beauty product maker launches biodegradable period pads and liners in Ocado

clock 14 April 2025 • 2 min read
Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

Marketing

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

The DIY giant behind retailers B&Q and Screwfix has built sustainable home products into a major revenue stream - Hubbub CEO Alex Robinson unpacks how

clock 10 April 2025 • 3 min read
Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Climate change

Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Dietary, travel and energy choices are only achieving 10 per cent of their potential impact – but a new study claims policy support can offer a much-needed boost

clock 09 April 2025 • 8 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Marketing

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

clock 09 April 2025 • 5 min read
'New bar for positive impact': B Corp certification process set for major revamp

Management

'New bar for positive impact': B Corp certification process set for major revamp

Companies seeking B Corp status must now hit new benchmarks across seven critical 'impact topics' following most significant shake-up in corporate standards-setter's 19-year history

clock 08 April 2025 • 5 min read
Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
ASA cracks down on Oceansaver 'plastic-free' claims

Marketing

ASA cracks down on Oceansaver 'plastic-free' claims

Watchdog rules against laundry pod and dishwasher tablet adverts, after competitor challenges green plastic claims

clock 02 April 2025 • 4 min read
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