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Marketing

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

Marketing

Less jargon, no preaching, clear benefits: How Kingfisher straight-talked their way to sustainable sales

The DIY giant behind retailers B&Q and Screwfix has built sustainable home products into a major revenue stream - Hubbub CEO Alex Robinson unpacks how

clock 10 April 2025 • 3 min read
Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Climate change

Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Dietary, travel and energy choices are only achieving 10 per cent of their potential impact – but a new study claims policy support can offer a much-needed boost

clock 09 April 2025 • 8 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Marketing

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

clock 09 April 2025 • 5 min read
'New bar for positive impact': B Corp certification process set for major revamp

Management

'New bar for positive impact': B Corp certification process set for major revamp

Companies seeking B Corp status must now hit new benchmarks across seven critical 'impact topics' following most significant shake-up in corporate standards-setter's 19-year history

clock 08 April 2025 • 5 min read
Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
ASA cracks down on Oceansaver 'plastic-free' claims

Marketing

ASA cracks down on Oceansaver 'plastic-free' claims

Watchdog rules against laundry pod and dishwasher tablet adverts, after competitor challenges green plastic claims

clock 02 April 2025 • 4 min read
Unilever confirms acquisition of refillable deodorant brand Wild

Recycling

Unilever confirms acquisition of refillable deodorant brand Wild

Deal provides major boost to company's 'mission to remove single-use plastic from the bathroom'

clock 01 April 2025 • 2 min read
Why the Tesla backlash could help electric cars finally go mainstream

Automotive

Why the Tesla backlash could help electric cars finally go mainstream

Hannah Budnitz at the University of Oxford argues the damage being done to Tesla's brand could inadvertently provide a boost to the wider electric vehicle market

clock 27 March 2025 • 5 min read
How three quarters of consumers still regard sustainability as important to purchasing decisions

Marketing

How three quarters of consumers still regard sustainability as important to purchasing decisions

Survey reveals consumers more prepared to pay a 'green premium' on food, drink and household items, but concerns over high prices and greenwashing remain

clock 26 March 2025 • 6 min read
Kingfisher: Sustainable home products account for over half of sales

Marketing

Kingfisher: Sustainable home products account for over half of sales

Annual results confirm DIY giant has slashed direct emissions by two thirds over the past decade

clock 25 March 2025 • 2 min read
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