Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts

clock • 4 min read
Credit: iStock
Image:

Credit: iStock

Research shows public wants the government and private sector to do more to combat both the causes and impacts of climate change, but uncovers confusion over terms such as 'adaptation' and 'mitigation'

Most of the British public believe the government and the private sector should do more to tackle both the causes and impacts of climate change in equal measure, despite some misunderstanding around terms...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
clock 02 July 2026 • 15 min read
'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

Refillable deodorant brand Fussy launches first TV campaign backed by Sky Media's Sky Zero Footprint Fund

clock 01 July 2026 • 2 min read