Marketing

Companies expand partnership to introduce flour made from sustainable wheat into more loaves

EXCLUSIVE: The move will see fossil fuel icons appear alongside Ecosia search listings for major banks, insurers and investors which back coal, oil and gas

The complicated relationship between sporting organisations and the high-carbon companies they partner with has been well recorded. But could SailGP’s Impact League offer a new model of sport sponsorship?

Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress

Emissions footprinting exercise for digital advertising sector argues that industry has a chance to embrace low carbon development principles

Latest Sustainability Sentiment Tracker by Brodie and Public First suggests consumers feel businesses are causing rather than solving climate issues

New scheme from carbon offset specialist South Pole aims to replace terms such as 'carbon neutral' and help companies demonstrate they are taking steps to cut emissions

Latest acquisition sees Anthesis announce merger with Switzerland-based consultancy Charlescannon

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications