'Sustainability is an amplifier': Green marketing can boost brands' reach by a third, study finds

Michael Holder
clock • 4 min read
Credit: iStock
Image:

Credit: iStock

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

Effective environmental sustainability messaging in corporate communications can enhance brand reach among consumers by up to a third, according to new "first of its kind" research that demonstrates how...

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