Race to the top: How low-carbon racing competitions are 'greening' sports sponsorship

Cecilia Keating
clock • 9 min read
Credit: SailGP
Image:

Credit: SailGP

The complicated relationship between sporting organisations and the high-carbon companies they partner with has been well recorded. But could SailGP’s Impact League offer a new model of sport sponsorship?

Founded in 2019, catamaran racing competition SailGP has been described as 'the Formula 1 of the seas'. The Grand Prix pits national teams against each other in a high-stakes, 12-race circuit which spans...

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Cecilia Keating
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Cecilia Keating

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