Marketing

New study claims hollow green pledges and 'aspirational phrases' are jeopardising efforts to both halt and reverse biodiversity loss and restore nature

The Advertising Standards Authority needs reform to effectively police misleading green claims, argues Badvertising's Emilie Tricarico

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

Clean Creatives' releases its third annual F-List report, which names just shy of 300 agencies that worked for fossil fuel companies in 2022 and 2023

KPMG polling reveals high levels of concern among consumers over 'misleading' green claims

Interventions, regulations, and incentives that make greener choices more attractive, affordable, and convenient will be key to delivering UK climate goals, according to social science researchers

A failure to inform and engage the public with the climate crisis could result in a 'vocal and unrepresentative minority of the population' undermining net zero goals, according to a major new report

The Professional Footballers Association's first sustainability champion discusses the potential for sport to be a game changer in the climate crisis and why 'following the money' is crucial to decarbonisation

Campaign targets TotalEnergies sponsorship of Rugby World Cup with call to kick fossil fuel advertising out of major sporting events

Hewlett Packard Enterprise grew sales of its products that increase energy efficiency and improve circularity with help from its sustainability team - Now sustainability is part of its sales training