Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

Michael Holder
clock • 3 min read
Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

A "world first" guide to sustainable media setting out how advertisers can reduce the direct carbon emissions from their work has been launched today by industry initiative Ad Net Zero and the Global Alliance...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

From Gen Z to Baby Boomers: How businesses can communicate about sustainability with visuals that engage all audiences

Brands must back up sustainability strategies with visual storytelling that is authentic and aligned with real‑world impact, writes Getty Images' Jacqueline Bourke

Jacqueline Bourke, Getty Images
clock 22 August 2025 • 4 min read
Live Well: Lidl launches healthy food label to signpost sustainability in 'UK first'

Live Well: Lidl launches healthy food label to signpost sustainability in 'UK first'

Supermarket chain unveils its first health marker to incorporate sustainability standards and promises 10 per cent of own-label food products will meet criteria this decade

Stuart Stone
clock 20 August 2025 • 3 min read
Reports: US vegan egg brand Just Egg hatches UK launch

Reports: US vegan egg brand Just Egg hatches UK launch

Plant-based egg has reportedly launched in the UK with its distribution handled by the Vegan Food Group

clock 08 August 2025 • 2 min read