Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

Michael Holder
clock • 3 min read
Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

A "world first" guide to sustainable media setting out how advertisers can reduce the direct carbon emissions from their work has been launched today by industry initiative Ad Net Zero and the Global Alliance...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

Festive research from Nesta calculates Father Christmas could slash his energy use by 78 per cent by ditching fossil gas boilers for heat pumps at his Lapland toy factory

clock 23 December 2025 • 3 min read
Study: National UK newspapers accused of 'divorcing' net zero from climate change

Study: National UK newspapers accused of 'divorcing' net zero from climate change

ECIU analysis shows growing numbers of articles focused on 'net zero' in the UK do not make any reference to climate change, despite the former offering a solution to the latter

clock 22 December 2025 • 5 min read
Richmond launches new vegetable-based sausages

Richmond launches new vegetable-based sausages

Veggie Tasty sausages to contain 42 per cent vegetables, as meat brand expands its range of plant-based products

Stuart Stone
clock 16 December 2025 • 2 min read