Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

Michael Holder
clock • 3 min read
Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

A "world first" guide to sustainable media setting out how advertisers can reduce the direct carbon emissions from their work has been launched today by industry initiative Ad Net Zero and the Global Alliance...

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