'Funding Climate Action': New label aims to tackle 'green hushing' risk

clock • 3 min read
Credit: iStock
Image:

Credit: iStock

New scheme from carbon offset specialist South Pole aims to replace terms such as 'carbon neutral' and help companies demonstrate they are taking steps to cut emissions

Carbon credit specialist South Pole has today announced the launch of a new climate claim and accompanying labelling scheme to help companies credibly communicate climate action, attract investment, and...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Adidas, Calvin Klein, and Uniqlo fall foul of ASA over recycled fashion claims

Adidas, Calvin Klein, and Uniqlo fall foul of ASA over recycled fashion claims

Advertising watchdog adds Adidas, Calvin Klein, and Uniqlo to growing list of fashion brands accused of 'misleading' claims around the sustainability of product materials

Stuart Stone
clock 24 June 2026 • 6 min read
Earthmark launches 'Trustpilot for the climate'

Earthmark launches 'Trustpilot for the climate'

New directory offers 'at a glance' environmental performance indicators for more than 25,000 businesses

Stuart Stone
clock 23 June 2026 • 2 min read
The climate fight must involve social media creators

The climate fight must involve social media creators

Trust and influence may have already shifted to social media, where fossil fuel interests are backing creators -climate organisations must catch up

Isa Lim, Dialogue Earth
clock 28 May 2026 • 6 min read