Chartered Institute for Marketing warns sector is facing a sustainability skills gap

Cecilia Keating
clock • 3 min read
Chartered Institute for Marketing warns sector is facing a sustainability skills gap

Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress

The UK's Chartered Institute of Marketing in the UK has raised the alarm around a "sustainability skills gap" within the marketing industry, as it published results of a survey that highlights significant...

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