Advertising

Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

New digital advertising sustainability standard debuts in the UK

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice