'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

Cecilia Keating
clock • 10 min read
One of the ads in the Shell ruling | Credit: AdFree Cities
Image:

One of the ads in the Shell ruling | Credit: AdFree Cities

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

There's a word in climate circles that refers to when fossil fuel companies launder their image by purposefully advertising their greener products and services while omitting the emissions-intensive coal,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Inform, educate, entertain: Top TV production firms join Content Climate Pledge

Inform, educate, entertain: Top TV production firms join Content Climate Pledge

ITV Studios, Fremantle, and Banijay UK become first television production companies to sign up to pledge led by BAFTA’s Albert initiative

Michael Holder
clock 06 May 2026 • 2 min read
UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

Leading workwear manufacturer signals its support for the UK's burgeoning green economy

BusinessGreen staff
clock 06 May 2026 • 2 min read
Study: Health-focused messages twice as effective at encouraging public climate action

Study: Health-focused messages twice as effective at encouraging public climate action

New research finds evidence of climate impacts on health increases public support for decarbonisation

clock 01 May 2026 • 4 min read