'New era': Impact+ and Azerion partner to cut carbon from advertising supply chain

Stuart Stone
clock • 3 min read
Credit: John Schnobrich
Image:

Credit: John Schnobrich

New digital advertising sustainability standard debuts in the UK

An online solution used by the likes of L'Oréal, Heineken, Nestlé, and BMW to cut emissions from digital advertising is to be rolled out across the UK's ad industry with the help of media platform Azerion....

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on IT

Credit: Google
IT

Project Green Light: Google confirms UK launch of AI pilot to cut urban traffic emissions

Tech giant confirms rollout of new technology designed to cut stop-and-go traffic and slash emissions in 12 cities, as part of latest wave of green product announcements

Stuart Stone
clock 11 October 2023 • 4 min read