Bureau Veritas publishes new guide to help firms avoid greenwashing

clock • 5 min read
Bureau Veritas publishes new guide to help firms avoid greenwashing

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

Bureau Veritas has published a new guide for businesses on how to avoid greenwashing, as businesses face growing pressure from regulators and customers to ensure their environmental claims are accurate....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

As cultivated meat edges closer to commercial reality two new reports examine how to best attract new consumers to sustainable alternatives to chicken, beef, pork and lamb

clock 30 July 2025 • 7 min read
'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

Nicholas Bergantin, co-chief creative officer at Sao Paolo-based creative agency Africa, explains how Tom Hanks' famous volleyball came to front an ocean-waste awareness campaign

Stuart Stone
clock 23 July 2025 • 9 min read
EcoBeautyScore: L'Oréal, Neutrogena, and Nivea pioneer eco labelling for beauty products

EcoBeautyScore: L'Oréal, Neutrogena, and Nivea pioneer eco labelling for beauty products

'Industry first' environmental scoring system backed by more than 70 global cosmetics manufacturers and trade associations

Stuart Stone
clock 15 July 2025 • 3 min read