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Advertising Standards Authority

'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Marketing

'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Claims that tournament is 'carbon neutral' challenged, as criticism mounts from footballers and athletes over FIFA's questionable carbon accounting and use of offsets

clock 03 November 2022 • 5 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
HSBC climate ads misled consumers over bank's environmental impact, ASA rules

Marketing

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

clock 19 October 2022 • 3 min read
'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Marketing

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

clock 24 June 2022 • 3 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Marketing

Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels

clock 03 May 2022 • 2 min read
'Badvertising': Is the public increasingly turned off by dirty ads?

Marketing

'Badvertising': Is the public increasingly turned off by dirty ads?

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

clock 26 April 2022 • 6 min read
Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Marketing

Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies

clock 23 February 2022 • 4 min read
ASA draws ire from green campaigners over Land Rover ad ruling

Marketing

ASA draws ire from green campaigners over Land Rover ad ruling

Advertising Standards Authority faces criticism from environmental campaigners over 'series of failed and missed opportunities' to act against greenwashing

clock 24 November 2021 • 5 min read

Marketing

Guarding against 'greenwash': Inside the fight against misleading corporate green claims

Roughly 40 per cent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue?

clock 29 June 2021 • 14 min read
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