UK watchdog bans Elfbar single-use vape adverts over 'misleading' recycling claims

Stuart Stone
clock • 4 min read
Credit: Jack Hodgkiss / AdFree Cities
Image:

Credit: Jack Hodgkiss / AdFree Cities

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'

Elfbar has been rapped by the Advertising Standards Authority (ASA) for making misleading environmental claims in a series of adverts for the e-cigarette brand this summer, after an investigation by watchdog...

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