'Misleading': 'Eco' fake grass advert banned by ASA

Cecilia Keating
clock • 3 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

A UK manufacturer of fake grass has been rapped by the UK's advertising watchdog on the grounds its marketing materials misled consumers over the green credentials of plastic grass. In a ruling published...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards entry deadline: Two weeks to go

UK Green Business Awards entry deadline: Two weeks to go

Companies, projects, and individuals urged to get their submissions in for the UK's most prestigious green business awards

BusinessGreen staff
clock 13 February 2026 • 2 min read
Milking it

Milking it

Rules that stop brands selling plant-based food and drink from marketing their products with terms that are already widely used are becoming ever more ridiculous

James Murray
clock 12 February 2026 • 4 min read
Supreme Court bans Oatly from using 'milk' in its marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

Michael Holder
clock 11 February 2026 • 4 min read