Image:
Credit: iStock
Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds
Using words such as 'natural' and 'plant-based' in food and drink adverts alongside green imagery of fresh produce can encourage people to believe products are eco-friendly, new research today from the...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis
