Study: Consumers motivated by 'green' words and images in food and drink adverts

clock • 4 min read
Credit: iStock
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Credit: iStock

Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds

Using words such as 'natural' and 'plant-based' in food and drink adverts alongside green imagery of fresh produce can encourage people to believe products are eco-friendly, new research today from the...

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