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Advertising Standards Authority

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Marketing

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

clock 28 March 2024 • 3 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Marketing

'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

clock 27 March 2024 • 3 min read
Ford given green light by ASA over 'zero-emissions driving' advert

Marketing

Ford given green light by ASA over 'zero-emissions driving' advert

All-electric SUV advert evades watchdog's EV clampdown after specifying that vehicle enables 'zero emissions' while driving

clock 21 February 2024 • 2 min read
BMW and MG electric car adverts banned over 'zero emissions' claims

Marketing

BMW and MG electric car adverts banned over 'zero emissions' claims

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

clock 07 February 2024 • 5 min read
Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Aviation

Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

clock 06 December 2023 • 4 min read
UK watchdog bans Elfbar single-use vape adverts over 'misleading' recycling claims

Waste

UK watchdog bans Elfbar single-use vape adverts over 'misleading' recycling claims

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'

clock 29 November 2023 • 4 min read
'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Marketing

'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

clock 20 September 2023 • 5 min read
'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

Marketing

'Precedent setting': Shell, Petronas, and Repsol rapped over green ads

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

clock 07 June 2023 • 4 min read
'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

Marketing

'The end of the line for fossil fuel greenwashing?': What the ASA's latest climate rulings mean for fossil fuel marketing

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

clock 07 June 2023 • 10 min read
UK advertising regulator bans two 'sustainable aviation' ads

Aviation

UK advertising regulator bans two 'sustainable aviation' ads

ASA bans two Etihad Airways adverts on grounds they mislead customers on the environmental impact of flying

clock 12 April 2023 • 3 min read
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