Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Cecilia Keating
clock • 4 min read
Air France, Etihad, and Lufthansa rapped by ASA over 'misleading' environmental claims

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

Etihad Airways, Air France-KLM, and Lufthansa are the latest emissions-intensive companies to be hit as part of the UK advertising industry watchdog's crack-down on greenwashing, over a series of ads which...

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